|Title||Rural Marketing, Media Planning and Consumer Protection|
|Publisher||New Century Publications|
According to 2011 census, rural population was 68.8 percent of the total population of India scattered acreoss 6 lakh villages. Though the outlook of rural consumers is still largely traditional yet advertisements and aggressive marketing in recent years have affected their buying behaviour considerably. The present book highlights the characteristics of rural consumers in India, their buying behaviour and problems. It has also examined the barriers in rural consumer education and the steps taken by public authorities to promote awareness among rural consumers.Rural Marketing, Media Planning and Consumer Protection, Author: Meenu Agrawal, Category: Book, ISBN: 9788177084276, Condition: New."