Doing Style : Youth and Mass Mediation in South India

Doing Style : Youth and Mass Mediation in South India

$ 16.54

  • 9788125063018
  • New

In 'Doing Style', Constantine V. Nakassis explores the world of youth and mass media in South India. Through ethnographic descriptions of college life in urban Tamil Nadu, Nakassis examines what Tamil youth call "style": the display of ostentatious brand fashion, speaking in cosmopolitan English, or acting out bombastic film heroism, among other kinds of acts. Contents - 1. Doing Style PART I Brand 2. Brand and Brandedness 3. Brandedness and the Production of Surfeit PART II Language 4. Style and the Threshold of English 5. Bringing the Distant Voice Close PART III Film 6. College Heroes and Film Stars 7. Status through the Screen Conclusions 8. Media’s Entanglements

Title Doing Style : Youth and Mass Mediation in South India
ISBN 9788125063018
Author
Pages 336
Year 2016
Binding Hardcover
Size 22 cm
ISBN 10 8125063013
Weight 625
Publisher Orient BlackSwan

Doing Style : Youth and Mass Mediation in South India, Author: Constantine V. Nakassis, Category: Book, ISBN: 9788125063018, Condition: New."

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